A woman with shoulder-length blonde hair, green eyes, and makeup, smiling in a black blazer against a blue background.

Growth Operator.

Business Builder.

Channel Strategist. ‍ ‍

The best part of a business isn't the beginning or the end. It's everything in between.

Over the past 15 years, I’ve helped consumer brands move from traction to scale by building retail channels, expanding into new markets, strengthening commercial strategy, and creating the structure needed for controlled growth.

I thrive in the messy middle of scale, when product demand is real, the opportunity is clear, and commercialization and execution determine what happens next.

In Conversation

Selected conversations on building, scaling, and protecting consumer brands.

Why do founders call me?

I build the commercial engine that gets businesses to their next stage of growth.

I solve growth constraints before they become growth ceilings.

I help founder-led businesses scale without losing what made them successful.

From Idea to Market
8 High-Growth Brands 15+ Years


Built commercial growth engines for founder-led consumer brands, including MoFT’s $0 to ~ $5M U.S. retail build in 18 months, Paperlike’s $0 to approximately $2M retail expansion, and Twelve South’s national retail business from 1,000 doors to over 10,000 doors, resulting in diversified channel growth.

Scale the Business
$2M → $60M+ International Growth


Built mophie’s international business from early traction into a global revenue engine, expanding distribution from 5 to 50+ countries across EMEA, JAPAC, and Latin America through regional partner networks, market sequencing, and commercial execution.

Protect the Market
Marketplace Control | Brand Protection | Channel Strategy


Implemented brand protection policies and channel control strategies for high-growth and enterprise consumer brands, including Nanit, Oura, and MaryRuth Organics among dozens of others. Work included addressing unauthorized sellers, MAP disruption, reseller leakage, pricing erosion, counterfeit risk, duplicate listings, and inconsistent brand presentation across Amazon, Walmart, and digital channels.

Build What Comes Next
Managed Services → Two-Division Platform


Helped transform ThornCrest from a combined sales and brand protection managed service into a more scalable commercial platform with two distinct divisions, rebranded service offerings, proprietary marketplace-focused tools, and strategic partnerships across the brand protection ecosystem, while continuing to build retail pathways for emerging brands through major accounts including Apple, Best Buy, Target, and dozens of others.

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How I Work

I don't believe in staying inside a job description.

I've chased FedEx trucks to make shipping deadlines.

I've rebuilt product portfolios.

I've negotiated with retailers.

I've developed software.

I've hired teams across continents.

Whatever the business needed at that stage, that became my job.