Growth and brand protection are more connected than most organizations realize. Learn how channel strategy, partner alignment, and marketplace governance can support both revenue growth and brand integrity.
Counterfeiting impacts far more than luxury goods. In this discussion, I break down five of the most commonly counterfeited product categories online, the risks they create for brands and consumers, and what organizations can do to protect their channels and reputation.
Many brands focus on enforcement, but lasting channel control requires a deeper strategy.
Channel control begins with incentives. This conversation explores how brands can reduce channel conflict, discourage damaging reseller behaviors, and build distribution networks that support long-term growth.
A look at the strategy behind introducing an innovative global brand to the U.S., building retail partnerships, and creating the foundation for long-term growth beyond direct-to-consumer channels.
Every growth story is shaped by a series of critical decisions. A discussion on product strategy, commercialization, and the factors that influence long-term success in the market.
The right leverage can completely change the dynamic of a distribution discussion. A look at how strategic positioning can shift conversations from transactional negotiations to growth partnerships.
Growth doesn't happen by accident. While many focus on the product, long-term success depends on the infrastructure behind it, distribution, partnerships, operations, and the systems that enable scale. HoverAir is a great example of how growth starts with building the right foundation.